Michelle is Founder & Managing Partner of Reading Rewards. Michelle initially launched Reading Rewards because she was unhappy about the fact that her two boys, then aged 8 and 9, spent very little time reading. Video games and computers were too much competition for their books.
An IT consultant working in field of website design, Michelle set up a program for them to log their reading and keep track of how much time they were spending watching TV. From there, the program evolved into Reading Rewards, which now boasts more than 150,000 children, parents, teachers and librarians world wide.